How crowd funding platforms like Zingohub allowed Bull Funk Zoo to cash in on the reward system created for backers. –

What is it about particular campaigns that makes people want to fund them? Why is it that people would be likely to invest their money on specific campaigns over others? Well this article will delve into exactly this aspect of a relationship between funders and campaigners. Since Zingohub is a reward based crowdfunding platform, let us explore what is it about Zingohub and its campaigns that make it so attractive for people to go out of their way with splashing their cash. Let’s take a look at one of the most recently highly funded campaigns on Zingohub and why it ended up attracting so much crowdfunding attention.

Dangerous Radio by Bull Funk Zoo

Another story of an artist who moved to Dubai in search of a lifestyle that would cater to his musical career. Assad Lakkis an established artist looking to promote his new musical album “Dangerous Radio” took to Zingohub- a crowdfunding platform like Milaap, to build up some funds for purposes of marketing, promotions and the physical printing of his album. In the introduction to his campaign he mentions how he has been associated as an opening act to one of the world’s most famous artists “Sting” with over 10000 people present as the response was incredible. Did that fail to capture anyone’s attention? I doubt it. I’m sure some of those 10,000 people found him to be a brilliant enough of an artist to fund his campaign. He’s been building up a reputation around the Middle East for a while now with a diversity in his element of music. Initially starting out as a rock artist, Assaad moved up his musical repertoire range and is now associated with having experimented “with different genres including jazz, rock, funk, hip-hop, soul, electronic etc.”

 

A guy who is relatively well known because of the opportunities he didn’t think to miss out on. A musician who has diversity in his nature. A musician who has previously held a fair amount of success in his endeavors. Who wouldn’t fund for this guy? I certainly would. He offered a professional outlook to his campaign by association to big names, by proving he has been successful and by showing that the efforts of funders will not go to waste. What was the outcome you ask? His campaign strived to achieve a target fund raise of $2000. He received about $2100.

Rewards by Bull Funk Zoo

Since Zingohub is not an equity based crowdfunding platform, people looking to start campaigns need to understand that a perfectly workable model of reward system should be one of the primary selling points of that particular campaign. Let’s look at how Bull Funk Zoo created a reward system that had a major impact on getting backers to fund his music scene.

While most campaigns have about 2-3 rewards attached to different levels of funding, Assaad didn’t choose to limit the level of rewards he was offering. The way he came up with his reward system was pretty effective and to a great extent, very tangible.

He included 11 different categories of rewards offered to potential backers. The first of which started at $10 for a Facebook shout out inclusive of a free digital download of his album. As the amount of funding increases, he offered more tangible rewards on top of the free digital download. On a $100 he had been willing to offer a free Skype lesson with a chat over coffee, a signed copy of an album, a t-shirt along with the digital download. Anyone who has been looking to establish themselves as artists and musicians in the future through Assaads rewards system could learn much about his struggle and his rise to success along with tips and tricks of the trade on how to survive in this industry over a nice cup of coffee. Now that is a tangible reward.

 

His last reward package upon a funding of $500 offered all of the above on top of 2 back stage passes to his concert. Guess what? He ended up with 14 backers very diversely split among the different reward packages offered by him. There were even certain packages upon which he got 0 backers. But that the tip! Have a diverse range of reward packages attached to your campaign because the more you limit your options the more constrained a potential backer will feel.

The lesson we learn from Bull Funk Zoo’s successful crowdfunding campaign/ startups, is that, upcoming creative talents who are looking to raise funds through Zingohub need to establish a diverse range of reward packages and systems upon which certain individual backers may feel that they are getting their money’s worth out of. We hope to see Assaad pursue his musical talent successfully, we wish him the best and hope that for his future work he turns back to Zingohub.

Art Fusion Night- A Night Dedicated To Arts –


Merriam Webster defines art as “something that is created with imagination and skill and that is beautiful or that expresses important ideas or feelings”. Based on this definition art can be thought of as vague but not vague in a negative sense. Vague to a point of beauty. Abstract to a point of shared connection. All of us at some point or the other share connections through art and its related sub fields. There is a beauty in art and none of us can deny that.

Art Fusion Night (AFN) is an event platform based in Dubai which means to showcase undiscovered and unknown works of brilliance. Its a simple yet elegant idea. We tend to associate art with the big names: Da Vince, Gogh, Picasso and the likes and obviously the more contemporary ones as well. But without the bias of popularity, fame and social pressure into liking accepted forms of art, AFN is trying to build a reputation of elevating talents of unknown backgrounds. That’s what gives it an alluring appeal as an event platform. As by definition, art is something not to be associated with something concrete and definite so why do we choose to associate ourselves with certain names of creativity, certain paintings, certain styles? AFN lets you see the other side to creativity. Yes, AFN is not the only platform in the world to give a diverse nature to art but in Dubai it is an up and coming name with promotes a diverse nature look to art.

They have an alluring look to their campaign and their platform. Don’t believe me? Just go ahead and search for AFN on Zingohub. They have a professional team of people working on their campaigns to attract people to their cause. AFN serves to create the necessary funds for an idea that serves the purposes of ordinary people who haven’t been able to share their passion with the world. One of their last campaigns was funded up to 101%. They have a creative outlook on their campaign and their promotional videos capture that essence perfectly.

Quick Hint: If you are focusing on creativity in your campaign, look their page up on Zingohub, you’ll get loads of ideas on how to go about your tracks.


MKO is AFN’s founder, artist and host.

Their latest campaign is called Art/Fashion Fever. It is defined to be a night where the community of people who appreciate art can meet the people behind the showcased works. It is an event where according to AFN “ lifestyle and networking meet in perfect harmony”.

The great thing about AFN is that firstly it serves the needs of the people looking to be discovered and secondly it does not limit its definition of art to specific categories. Just look at what they are offering for their Art/Fashion Fever event:

–          Fine Art exhibitions
–          Live painting during the event
–          Performance Art in form of Music performances and dancing
–          Standup comedy
–          Fashion exhibitions & pop-ups
–          Auctioning of participating talents work

 

For more great ideas and to learn more about their work, go give them a look or better yet help them with this lovely cause. Promote arts, promote AFN.

2 easy ways to improve funding for a campaign –


Crowdfunding doesn’t have to be all professional and work oriented. You don’t always have to go to your marketing books and research in depth on how to end up getting funds for your idea. The fun thing about marketing is that there aren’t really hard and fast rules on how to get people to find your idea interesting. Yes, there are tried and tested ways that are helpful in conforming to but some aspects of your campaign can sort of be manipulated in individualistic ways that help in attracting attention. Deviate from the norms from time to time, try to be creative, experiment a little bit. Sounds a little vague and frightening doesn’t it? But there is a little secret to it upon which you can get potential funders and backers to support your campaign.

Well then, how about it, shall we delve into it, shall we make it less vague and more clear.

For all intensive purposes this idea serves as an example and according to your campaign you should choose to adhere to it or not. Consider a campaign that aims to gather funds for a music video

Offer Tangible Rewards

What you can choose to do is to create an opportunity for your highest potential funding backers to have certain rights over your campaigns final aims. So for example if you are involved in creating a music video, you can offer your backers a first look privilege. Secondly you can offer to add their names to the credits of the video. Thirdly you can advertise/promote, if applicable, a product they are working on, their business, their idea through successful integration into your video. Give them a tangible benefit in order for them to feel like they truly get some benefit out of backing your idea.

Special Privileges

Let your backers have special privileges to your music video so that there is an element of specialness associated for them. For example you can choose to give them direct/indirect privilege over deciding certain aspects of your music video. In such a case you can offer them specially created polls. In this poll you can create a multitude of choices in a certain aspect with regards to your video to which they finalize or have certain rights of input into the video making process. As an example you may be confused about what sort color to use for a particular actor/character’s outfit. You can create a poll, give a choice among the colors you have narrowed down and offer them an active role in the process so that they can showcase their funds in a more realistic manner. This will give them a sense of having been a part of it. Upon this involvement they will have the inclination to promote it to certain lengths because to an extent, upon your choosing, they had a role to play in it and that role will want to be showcased. Money cannot be showcased but visual representation can be. Play that to your advantage.

These are just two of some creative ways to go about your campaign. Use them as guidelines to come up with elements that suit your particular campaign. Rewards and privileges offer your funders direct access to your aims and they will have a greater incentive to invest into your idea. So there you go folks, a little creative secret from ZingoHub crowdfunding you may just have glanced over.

 

The Seven P’s for Crowd funding Success by Zach Smith –


Social entrepreneur Zach Smith is one of the leading success stories of the crowdfunding concept. Over the successful launch of more than 100s of campaigns, Smith has raised an estimated $110 million in revenue.

  

He is one among many who have enjoyed tremendous success through crowdfunding campaigns. What better way to kick start your campaign than by learning from those people who have already made it through? It is a common saying among some parts of the world “why learn from the mistakes you make yourself when you can learn from the mistakes of others”. This is a very relevant saying when it comes to understanding and starting your crowdfunding campaign. You don’t start something unless you put in the effort to learn all of its ins and outs from all sides and all angles.

So in order to do that let’s start with Zach Smiths seven Ps for crowdfunding success:

1.            Product: The product needs to be appealing to donors. Why should they invest their money into your product? Ask yourself this question repeatedly when coming up with ideas to start a campaign

2.            Platform: Consider whether the business idea or the campaign is a good fit for crowdfunding. Some ideas just don’t entail the crowdfunding style and rather require traditional means of going about it.

3.            Pitch: One of the most important aspects of crowdfunding is your idea presented. Your idea might even be a world changing phenomenon but unless you can pitch it correctly nobody else will think so. Include videos, animations, creative designs but keep it brief because the shortest of details captures the attention of the donor.

4.            Promotion: According to Smith there are three components to promotion. The first is paid media which includes social media advertisements. The second is press which would entail newspaper and magazine promotions among others. The last would would be partnerships.

5.            Price: Lowering the price is an action which is ill-advised since later on in the campaign it much more difficult to raise. Be very careful about the price you set out for your product because going up and down later on becomes a problem.

6.            Probability: Keep numbers, statistics and facts in handy and be ready to convince your backers on how this campaign will turn out to be a success story. People love ideas but even more so with reliable numbers.

7.            People: You and your team need to be the right mix of people who can work out all of these aspects to crowdfunding efficiently, productively and with an innovative touch. Be mindful of who you put on board and whether or not they are suited to your idea.

Put all these seven P’s to success into effect and see enjoy the results for yourself. Although this guideline provides a generic approach to crowdfunding it isn’t worth a lot if you don’t bring add your own figurative P to it. Give it your touch, make it yours and reap the benefits.