Art Fusion Night- A Night Dedicated To Arts –


Merriam Webster defines art as “something that is created with imagination and skill and that is beautiful or that expresses important ideas or feelings”. Based on this definition art can be thought of as vague but not vague in a negative sense. Vague to a point of beauty. Abstract to a point of shared connection. All of us at some point or the other share connections through art and its related sub fields. There is a beauty in art and none of us can deny that.

Art Fusion Night (AFN) is an event platform based in Dubai which means to showcase undiscovered and unknown works of brilliance. Its a simple yet elegant idea. We tend to associate art with the big names: Da Vince, Gogh, Picasso and the likes and obviously the more contemporary ones as well. But without the bias of popularity, fame and social pressure into liking accepted forms of art, AFN is trying to build a reputation of elevating talents of unknown backgrounds. That’s what gives it an alluring appeal as an event platform. As by definition, art is something not to be associated with something concrete and definite so why do we choose to associate ourselves with certain names of creativity, certain paintings, certain styles? AFN lets you see the other side to creativity. Yes, AFN is not the only platform in the world to give a diverse nature to art but in Dubai it is an up and coming name with promotes a diverse nature look to art.

They have an alluring look to their campaign and their platform. Don’t believe me? Just go ahead and search for AFN on Zingohub. They have a professional team of people working on their campaigns to attract people to their cause. AFN serves to create the necessary funds for an idea that serves the purposes of ordinary people who haven’t been able to share their passion with the world. One of their last campaigns was funded up to 101%. They have a creative outlook on their campaign and their promotional videos capture that essence perfectly.

Quick Hint: If you are focusing on creativity in your campaign, look their page up on Zingohub, you’ll get loads of ideas on how to go about your tracks.


MKO is AFN’s founder, artist and host.

Their latest campaign is called Art/Fashion Fever. It is defined to be a night where the community of people who appreciate art can meet the people behind the showcased works. It is an event where according to AFN “ lifestyle and networking meet in perfect harmony”.

The great thing about AFN is that firstly it serves the needs of the people looking to be discovered and secondly it does not limit its definition of art to specific categories. Just look at what they are offering for their Art/Fashion Fever event:

–          Fine Art exhibitions
–          Live painting during the event
–          Performance Art in form of Music performances and dancing
–          Standup comedy
–          Fashion exhibitions & pop-ups
–          Auctioning of participating talents work

 

For more great ideas and to learn more about their work, go give them a look or better yet help them with this lovely cause. Promote arts, promote AFN.

2 easy ways to improve funding for a campaign –


Crowdfunding doesn’t have to be all professional and work oriented. You don’t always have to go to your marketing books and research in depth on how to end up getting funds for your idea. The fun thing about marketing is that there aren’t really hard and fast rules on how to get people to find your idea interesting. Yes, there are tried and tested ways that are helpful in conforming to but some aspects of your campaign can sort of be manipulated in individualistic ways that help in attracting attention. Deviate from the norms from time to time, try to be creative, experiment a little bit. Sounds a little vague and frightening doesn’t it? But there is a little secret to it upon which you can get potential funders and backers to support your campaign.

Well then, how about it, shall we delve into it, shall we make it less vague and more clear.

For all intensive purposes this idea serves as an example and according to your campaign you should choose to adhere to it or not. Consider a campaign that aims to gather funds for a music video

Offer Tangible Rewards

What you can choose to do is to create an opportunity for your highest potential funding backers to have certain rights over your campaigns final aims. So for example if you are involved in creating a music video, you can offer your backers a first look privilege. Secondly you can offer to add their names to the credits of the video. Thirdly you can advertise/promote, if applicable, a product they are working on, their business, their idea through successful integration into your video. Give them a tangible benefit in order for them to feel like they truly get some benefit out of backing your idea.

Special Privileges

Let your backers have special privileges to your music video so that there is an element of specialness associated for them. For example you can choose to give them direct/indirect privilege over deciding certain aspects of your music video. In such a case you can offer them specially created polls. In this poll you can create a multitude of choices in a certain aspect with regards to your video to which they finalize or have certain rights of input into the video making process. As an example you may be confused about what sort color to use for a particular actor/character’s outfit. You can create a poll, give a choice among the colors you have narrowed down and offer them an active role in the process so that they can showcase their funds in a more realistic manner. This will give them a sense of having been a part of it. Upon this involvement they will have the inclination to promote it to certain lengths because to an extent, upon your choosing, they had a role to play in it and that role will want to be showcased. Money cannot be showcased but visual representation can be. Play that to your advantage.

These are just two of some creative ways to go about your campaign. Use them as guidelines to come up with elements that suit your particular campaign. Rewards and privileges offer your funders direct access to your aims and they will have a greater incentive to invest into your idea. So there you go folks, a little creative secret from ZingoHub crowdfunding you may just have glanced over.

 

EMIRATI FRESH- A campaign by Simone Goodson –


Stand up comedy has prominently been a part of the entertainment world since the 18th century onwards but has radically taken off as a source of recreation around the world in the early 20th century signaled by the rise of technological advances in the entertainment industry. We have witnessed great comedians take center stage in the past couple of decades with the likes of Dave Chapelle, Robin Williams, Chris Rock, Russell Peters to name a few among the rising number of people taking interest in this part of the entertainment industry.

Stand up comedy started with a bang in the U.S in the past decades but now we are witnessing this trend and form of recreation and entertainment traveling to different parts of the world. More specifically, the UAE and its comedy scene will be explored and one of its rising members “Simone Goodson” who is looking to fund his comedy campaign, Emirati Fresh, through the crowdfunding efforts of ZingoHub will be the highlight of this article.As according to Simeone:

 Emirati Fresh is my perspective. As a native New Yorker, I found moving to the UAE simultaneously refreshing and overwhelming. As a comedian, I choose to tell my story through my favorite medium: humor.

The most significant comedy clubs in the UAE come in the form of names such as “The Laughter Factory”, “Dubomedy” and “Yalla Laughs”. Although prominent comedians around the world come and perform in UAE, the local comedy scene is still underdeveloped to a point where there is a lot of opportunity. Through the likes of “Yalla Laughs”, Simeon Goodson a native of the US has decided to pursue a part of his comedy career in the UAE. He is a talented professional in his area of expertise and has performed not only in the US as part of “Comedy’s best kept secret tour” but has also gone on to win awards in his performances in Dubai one of which was the “Dubai comedy festival’s: Beat the Gong”.

Currently Goodson is looking to crowd fund a campaign on a comedy film he is working to produce which aims to explore his story upon moving to the UAE. Sounds like a serious movie? Well, not quite. A comedian is best known for telling even the most challenging life decisions of your life in way which almost everyone can relate to and have a good little laugh over. Goodson wants to share his perspective on one of the bigger decisions he has made in his life with a humorous take on it. Why should you fund his campaign? Well its simple. He is an established comedian, surely talented and has a repertoire around the comedy industry. He is looking to build an image in the UAE and to an extent has already done so as he is signed with “Yalla Laughs”. But for every talented individual one step towards achieving your goal doesn’t stop you from pursuing the next one. This is why Goodson is looking to produce a film which explores a different take of life from the perspective of the thing he knows how best to do: Comedy.

ZingoHub is proud to be the platform Goodson has chosen to fund his campaign through. We are always looking to be the foundation upon which talented individuals such as Goodson and the likes of can pursue their future aims and goals. Be a part of his campaign because we surely believe in him. His campaign in ongoing and goes with the name of “Emirati Fresh”. Be sure to check him out.

Why team work is better than one man army? –


You’ve probably heard the word teamwork a lot in your life. Well it could not be more over emphasized in relation to crowdfunding. It might probably be your idea and your idea alone but it is always better to have help. A task that you feel like you might do better alone would and can end up being much more efficient and productive in terms of output if you have a team of highly motivated individuals.

The problem is that individuals are highly skilled but might not be necessarily skilled in a diverse range of activities. Ask yourself this and be confident in knowing the answer. Are you or are you not trained in areas of multitude. If yes then you might end up pursuing your crowd funding campaign on your own. But if not you might require the help of others in order to push your campaign towards a successful start. Though it is the experience of many that teamwork brings a lot of new ideas to the foreground which you may not consider yourself.

  

1.            You cannot be the best critic of yourself. If you have a certain idea you will entertain it to a point where you might not realize the drawbacks to it. Having people around you perform in your team, giving you feedback allows you to second-guess your thoughts to a point where you can adjust your ideas in accordance with desirability

2.            A diverse range of individuals will always provide input based on their experiences and since your target audience is not an individual who thinks along your lines of thought, it may be useful and highly significant that you consider the inputs of your team in order to capture the market

3.            The market and consumers are diverse and are not homogenous.  A single individual such as yourself may not be able to completely enter the mind of the consumer and come up with a product or an idea that caters to the needs of the many. It may end up catering to the few but that is not your target. Having a team of individuals who have had different experiences on a professional and a personal level will help you come up with an idea that will cater to the needs of the many

4.            The one drawback to having a team of individuals might be a conflict in resolving issues that are disputed among your ideas. Although this may be considered a drawback, it should not be because the more criticism one idea gets, the more it adjusts itself according to the needs of the market. If you have a monopoly over your idea and your campaign who is to say that it might end up being successful? Criticism is always important.

5.            Your friends and family might not be the best judge of your idea based on their personal bias towards you. They will support you through lens which might not be the most objective ones. Their criticism if at all will be highly subjective since their affiliation with you transcends objective criticism. They would not want for you to fail and because of that they might end up supporting your idea even though they might not consider it to be a market success.

6.            This is why you require a group of individuals who can criticize your work, hone it and make it better by constantly providing a diverse range of opinions. Which is why it is also important to note that your team should most likely be of people who are not known to you. The more you are personally close to those individuals the more biased criticism you will receive. The market is a highly competitive arena of which you should already be aware of.

The Seven P’s for Crowd funding Success by Zach Smith –


Social entrepreneur Zach Smith is one of the leading success stories of the crowdfunding concept. Over the successful launch of more than 100s of campaigns, Smith has raised an estimated $110 million in revenue.

  

He is one among many who have enjoyed tremendous success through crowdfunding campaigns. What better way to kick start your campaign than by learning from those people who have already made it through? It is a common saying among some parts of the world “why learn from the mistakes you make yourself when you can learn from the mistakes of others”. This is a very relevant saying when it comes to understanding and starting your crowdfunding campaign. You don’t start something unless you put in the effort to learn all of its ins and outs from all sides and all angles.

So in order to do that let’s start with Zach Smiths seven Ps for crowdfunding success:

1.            Product: The product needs to be appealing to donors. Why should they invest their money into your product? Ask yourself this question repeatedly when coming up with ideas to start a campaign

2.            Platform: Consider whether the business idea or the campaign is a good fit for crowdfunding. Some ideas just don’t entail the crowdfunding style and rather require traditional means of going about it.

3.            Pitch: One of the most important aspects of crowdfunding is your idea presented. Your idea might even be a world changing phenomenon but unless you can pitch it correctly nobody else will think so. Include videos, animations, creative designs but keep it brief because the shortest of details captures the attention of the donor.

4.            Promotion: According to Smith there are three components to promotion. The first is paid media which includes social media advertisements. The second is press which would entail newspaper and magazine promotions among others. The last would would be partnerships.

5.            Price: Lowering the price is an action which is ill-advised since later on in the campaign it much more difficult to raise. Be very careful about the price you set out for your product because going up and down later on becomes a problem.

6.            Probability: Keep numbers, statistics and facts in handy and be ready to convince your backers on how this campaign will turn out to be a success story. People love ideas but even more so with reliable numbers.

7.            People: You and your team need to be the right mix of people who can work out all of these aspects to crowdfunding efficiently, productively and with an innovative touch. Be mindful of who you put on board and whether or not they are suited to your idea.

Put all these seven P’s to success into effect and see enjoy the results for yourself. Although this guideline provides a generic approach to crowdfunding it isn’t worth a lot if you don’t bring add your own figurative P to it. Give it your touch, make it yours and reap the benefits.