Creativity and entrepreneurship are terms that go hand in hand. When we think of creativity, we automatically think of the visual arts, music, advertising, etc., but creativity is something inherent to the human being that is linked to the development of ideas in any field or discipline. It is the human capacity to produce things or conceive something and create ideas to solve problems or concerns, and therefore is the origin of any entrepreneur.

Although the creative process is very subjective and each person has a very personal way of working, some theorists have dared to define it by dividing it into several phases.

Graham Wallas was one of the first to create a model of the creative process in 1926, an example that has served as an influence on later models.

Phases of the creative process according to Graham Wallas are:

1.      Preparation Phase

At this stage, the first question to be pondered and asked about the idea is raised. Here, the idea master begins to collect information that may be useful for the rest of the process.

2.      Incubation Phase

It is the most unconscious phase of the cycle as here, the person internalizes the problem and generates a possible solution in a reflex and instinctive way.

3.      Lighting Phase

In this phase, ideas begin to emerge in a conscious way and come to the light.

4.      Verification Phase

In this last stage, the idea is already tangible and the processes of verification and elaboration to apply it to the problem begins.

Other later theorists have also provided their hypotheses and, although they encompass or separate the stages in different ways, the basis is the same as that proposed by Wallas in 1926.

Arthur Koestler reduces the four phases of Graham Wallas to only three, the Logical Phase, the Intuitive Phase and the Critical Phase.

Alex Osborno divides the creative process into six phases: Orientation Phase, Preparation Phase, Analysis, Incubation, Synthesis, and Evaluation.

And although the theory of these experts indicates that the creative process is something linear that begins and ends, we have all lived creative moments in which that cycle has become somewhat more chaotic and where we have had to go back, start over Or change the questions we were asking ourselves to come up with the best solution.

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